San Antonio, TX (November 30, 2021) – VP Racing Fuels, Inc., a world leader in fuel technology and product innovation, has commissioned Jim “JK” Kelly to author a book chronicling the company’s first fifty years in business, 1975-2025.

“There probably isn’t one element of VP and its history that Kelly wasn’t here for or was close to until he retired in 2015,” stated Bob Merz, Director, Brand Management & Licensing at VP. “With his knowledge of the company’s personnel, suppliers, affiliations, their challenges, and accomplishments, he was the obvious choice to write this book.”

Kelly served in various capacities in his thirty-plus years with VP, including Regional Manager and also as Director of Sales & Marketing. While Kelly retired to write novels, six to date, Kelly continued to work with the company as a marketing consultant. His most recent novel, DEADLY DRIVER is a fictional thriller about a Formula 1 driver who’s been forced to work for the CIA. That novel has received excellent reviews from world champion racers and the media.

“My first experience with VP dates back to the mid-’70s in San Antonio when the company was just an upstart going after the big players in the industry like 76, Sunoco, Elf, and the rest,” said Kelly. “I told my tale in the novel FUELIN’ AROUND, and now VP’s asked me to recount the whole story. It’s a remarkable one, and I’m honored they’ve chosen me to tell it.”